Hi, my name is
LauraVenturini*
SANTA ANA, EL SALVADOR · 2026
Laura
Product Designer specializing in complex digital products and systems.
For the past four years, I've worked across GovTech, SaaS, healthcare, logistics, and education, helping teams transform complex workflows into clear, scalable experiences.
I work across the full product lifecycle, from discovery and research to interaction design, documentation, and delivery. My role often sits at the intersection of users, business goals, and technical constraints, translating different perspectives into product decisions.
I believe design is most valuable when it creates clarity: clarity for users navigating complex systems, and clarity for teams deciding what to build and why.
Curiosity has always been the constant.
This year I left Brazil and spent six months traveling through Central America, combining remote work with volunteer experiences across different communities and cultures. Being constantly placed in unfamiliar environments strengthened something that has always shaped the way I design: observing first, understanding context, and listening before making assumptions.
Travel reminded me that every system has invisible rules. The way people navigate a city, access public services, communicate, solve problems, or adapt to limitations reveals a lot about human behavior. Those observations often influence how I think about products and the experiences we create.
Outside of work, you'll usually find me running, exploring coffee shops, photographing places I visit, reading about cities, public services, mobility, and systems thinking, or following motorsport while still dreaming about owning an air-cooled Porsche 911 someday.
Every chapter has shaped the way I see and solve problems today.
Growing up in Brazil, building products across different industries, and experiencing different cultures have continuously expanded the way I understand people, systems, and the environments they operate in.
Throughout my career as a Product Designer, I have worked on products where complexity is part of the challenge: digital public services, healthcare workflows, logistics operations, and SaaS platforms. Across these different contexts, the work has always come back to the same principle: understanding the people behind the system and creating experiences that make their work clearer, more efficient, and easier to navigate.
These photographs are not just a timeline of where I have been. They represent the perspectives I bring into every product conversation: curiosity to understand the context, discipline to uncover the real problem, and the ability to turn complexity into meaningful solutions.
I'm interested in joining teams where design has a strategic role in shaping products, not only refining experiences.
My strongest work happens in complex environments where understanding the problem is as important as designing the solution.
I enjoy partnering with product, engineering, and stakeholders to turn ambiguity into clear decisions and scalable experiences.
I’m currently open to opportunities across Europe, the United Kingdom, the Netherlands, Canada, and remote-first teams where I can contribute through discovery, product strategy, and end-to-end product design.
A running list of rabbit holes.
Things I read, watch, argue about, or lose weekends to.
- Public Services
- Human Behavior
- Mobility
- Accessibility
- Coffee
- Photography
- Motorsports
- Travel
- Languages
- Books
- Systems Thinking
- Design Systems
- Research
Four things I keep getting hired for.
01
Research
Interviews as the primary instrument — generative, evaluative, mixed methods.
- UX Research
- Usability Testing
- Journey Mapping
- Data-informed Design
02
Discovery & Strategy
Framing the problem before anyone opens a tool.
- Product Discovery
- Service Design
- Information Architecture
- Opportunity Mapping
03
Craft
From paper sketches to production-grade, accessible interfaces.
- Interaction Design
- Design Systems
- Prototyping
- Figma
- Accessibility · WCAG 2.1 AA
04
AI in the Workflow
Using AI to move faster from question to tested artefact.
- ChatGPT
- Claude
- Lovable
- AI-assisted synthesis
- Rapid prototyping with AI
Each role sharpened the way I research, think and design.
2025 — 2026
Senior Product Designer
GOVDIGITAL · GOVTECH
Leading research and product design for the digital transformation of public services. Helping shape scalable government experiences through discovery, accessibility and the evolution of the Lazuli Design System.
2024 — 2025
Product Designer
DSG TECHNOLOGY · B2B SAAS
Designing digital solutions for occupational health and safety professionals, balancing complex regulatory requirements with scalable product experiences and strong design systems.
2024
UX/UI Designer
NEXTFIT · FITNESS SAAS
Designing connected digital experiences across web, mobile and smart hardware, simplifying everyday workflows for gyms, studios and their members.
2023 — 2024
UX/UI Designer
SIGAWAY · FLEET MANAGEMENT
Redesigning a logistics platform from the ground up, using research and systems thinking to simplify complex operational workflows across web and mobile.
2022 — 2023
UX/UI Designer
ADA SOFTWARE HOUSE · DIGITAL PRODUCTS
Designing products across healthcare, retail, construction and industrial sectors, learning to quickly understand new business domains and adapt design to different contexts.
2021 — 2022
UX/UI Designer
TEAM MOVE
Building my first digital products end-to-end, designing a new online learning experience and discovering the power of user-centered design in real-world software.